Awareness

Spreading Awareness to Drive Change

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We believe awareness is the first step toward action. By sharing real stories, engaging communities, and shining a light on risky driving behaviors, we inspire teens and families to make safer choices—and build a culture of responsibility behind the wheel.

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Key Awareness Efforts

• Social media safety campaigns

• Peer pressure prevention initiatives

• Public service announcements (PSAs)

• School and community events

• Memorial tributes honoring those lost

• “Real Voices, Real Impact” video series

 

Why It Matters

• When teens understand the risks, they’re empowered to make better choices—and influence others to do the same.

 

We currently fund awareness campaigns and are developing our own passenger empowerment initiative: Passenger Power.

 

See Passenger Power  Programs →